Final Front Cover, Contents Page & DPS - luke ford

double page spread final copy- luke

Double page spread final text- luke

Q: How does it feel to be back on the scene, and did you have trouble getting back into the swing of things?

A: Its good, we've been gone for so long. Its unreal how natural these thing feel, as soon as we stepped back onto the stage we felt as if we were home. We have had countless rehersals to make sure that we are still able to play our music, work together as a team and just be able to enjoy our whilst doing the things we love.

Q:What you started to realise on the first album with tracks like ‘Impossible’, you seemed to add to your armoury for the second with a more expansive sound…


A:Yeah, definitely; that song in particular really started to evolve when we were playing it live and our whole live show has evolved into a much bigger thing than when we first started, so when it came to writing the songs, you do sort of write things that you’re going to take on the road with you – they are your weapons of choice really. So with a mixture of what happened last time, and how we’d changed as a band, it all influenced what we wanted it to sound like. I’m sure it’ll change again, but right now, that’s where we’re at.

Q: I did read that you might have recorded, or just spent a bit of time up in a recording studio in Norfolk, but that it wasn’t the most prolific time for you?


A:Yeah, we spent some cold months up in Norfolk and looking back, we did do all the songs on the record up there, but we just felt like we came out of it empty-handed, when in fact we hadn’t. We’d started all the songs, but hadn’t finished anything, so we were all a bit glum! Looking back, all the songs were started there, but they were all in some crazy order, and like, ten minutes long!

Q: Are you returning with a new vibe, if so how do you think your fans will react?

A: No we want to stick with the same vibe as we left with, we spent ages developing a unique sound for our band, as-well as this we have gathered many fans over the years and we are not ready to let them go, it would just ruin the status and image of the band. And we definitely do not want that to happen.

Q:Would you say the fame has changed your look on life?

A: Yeah definitely, before the band we all were just simpletons roaming the streets looking for something to come along and keep us busy, we all took things for granted and expecting every thing to be handed to us. But now we know that working towards something is much more rewarding than just sitting back and being spoon-fed. So yeah you could say the fame has changed our outlook on life, but for the better.

Q: Rumor is that your arranging a charity event at the O2 arena next year.

A: Well you have heard correctly, Jamie came up with the idea of giving something back to those who helped us throughout the process of being who we are today, if it wasn't for the Clapton Twelve Advice group the we wouldn't be able to be a group due to jamie's past activities.

JAMIE: Yeah they helped me through the rough stages of my life where I depended on every one to bail be out of situations, I just want to be able to say that im giving back what they gave to me.

Q: Some people have compared you to The Beatles in the sense of popularity, How do you feel abou this?

A: Whoever's been saying this they're stupid and obviously dont understand music, The Beatles are amazing and are our idols, it is an complement as much as an insult to compare us to the Beatles, our fans may think that we are as good and popular as them but we do not think we are up to there legendary standard just yet, but hopefully in the future who knows.

Q:When your not recording in the studio, what do you do in your spare time?

A: We just do what other general teenagers do really, we just hang out and have a laugh, dont get me wrong we are always on the job really, we constantly jam and come up with new ideas for songs, but its nice to just relax with a beer and a couple of mates over a game of FIFA. We like to think we are like any other teenager just hanging out as friends do.

Q: And what can we, as an audience, bring to the table for you?


A: Oh, just show up. I think every show is different, but it’ll be like a bit of a home show really, because all the songs were started up there and it’ll bring a lot of memories. Bringing the songs back, all ready and finished off and playing in that venue, I think it’s gonna be a special night.

Luke Ford - double page spread draft

Final Contents Page - Luke Ford

Contents Page Draft's- Luke Ford

Final Front Cover - Luke

Final Front Cover Draft - Luke Ford

Final Masthead- Luke Ford

As Luke and I both thought the other masthead didn't look aesthetically pleasing on the cover of our magazine drafts we decided to adapt one of Luke's previous designs to create our final masthead. Firstly we moved the anchor from over the text to behind the text and also changed the placement to the end of the masthead. This allows you to easily read that the magazine is called Anchor. Secondly we changed the colour of the masthead and the colour of the background, we did this because the focus group said they would prefer a Red, Black and White house style. The white on black makes the masthead look more prominent and stand out more than the dark grey of the previous design. Finally we changed the font, this is because the font used in the previous design looked too professional. Our results when we posted this on my flickr page were more positive than the previous design.  

When developing our final masthead we decided to design it so that the colour of the text could be changed without the masthead looking "Tacky" and Unprofessional. We also designed it so the block of colour behind the text could be removed, similar to the two Kerrang covers above. 

Front Cover Draft - Luke

Photoshoot Plans and Organisation of Actors- Luke Ford

Planning the Photo shoot

	Shoot 1	Shoot 2
Front cover, contents page or DPS?	Front cover	Contents
Date and time of shoot	12 June 3pm	12 June 5pm
Does the picture need to be portrait or landscape?	Portrait	Landscape
Who is modelling?	Jamie Wilkinson	Jamie Wilkinson, Luke rance, Ryan gray, Leo Newman, Jordan Evans.
Location & Background	Music room located in Ryan’s back garden.	Back of a van, music room located in Ryan’s back garden.
Costume (what is your model (s) wearing?  Includes footwear and  Jewellery. (Including any change)	Indie styled t-shirt (black) Vans footwear, skinny jeans	Variety ranging from jumpers, coats as well as shirts
Make up & hair style	Normal everyday hair which the model usually wears as well as wearing a beanie hat	Foundation, and basic hair putty’s
Props needed (i.e. guitar, flower in hair, pogo stick) anything your model uses	Microphone	Amplifiers, applier heads, van, couch, over shoulder bags bag.
Type of shot (close up, mid shot, long shot etc)	mid low shots	Mid shots
Lighting (artificial, cloudy, sunny)	Basic room light	Sunny
Name of photographer	Luke ford	Luke ford
Assistant?	Luke Rance	None
ISO	Automatic	Automatic
Depth of Field	small	small
Shutter speed	fast	Regular
Equipment check list: charged battery, empty card in camera, lights, reflectors, tripod and platform, camera.	done	Done

	Shoot 1	Shoot 2
Front cover, contents page or DPS?	Contents	Contents
Date and time of shoot	26th December	26th December
Does the picture need to be portrait or landscape?	landscape	Portrait
Who is modelling?	Conor Drury	Conor Drury
Location & Background	Brigg skate park by the leasure centre	Briggtow center, arch way between two shops
Costume (what is your model (s) wearing?  Includes footwear and  Jewellery. (Including any change)	Winter styled bobble hat, coat, skinny jeans, pumps.	Winter styled bobble hat, coat, skinny jeans, pumps
Make up & hair style	Normal everyday hair which the model usually wears as well as wearing a bobble hat	Normal every day hair which the model usally wears as well as wearing a bobble hat
Props needed (i.e. guitar, flower in hair, pogo stick) anything your model uses	B.M.X	Arch way
Type of shot (close up, mid shot, long shot etc)	mid shots	Long shot
Lighting (artificial, cloudy, sunny)	cloudy	Cloudy , shaded
Name of photographer	Luke ford	Luke ford
Assistant?	Lucy Marshall	Lucy Marshall
ISO	Automatic	Automatic
Depth of Field	Small	small
Shutter speed	Fast	Regular
Equipment check list: charged battery, empty card in camera, lights, reflectors, tripod and platform, camera.	Done	Done

Selection And Rejection- Luke Ford

selection and rejection 

Luke Ford

Selection 

I have decided to use this photo on the front cover as a pugg, i took this photo in a local club when inelegance were doing a live show, i like this photo because of the lighting and the fact that the hands are evenly placed around the logo for the band.  

This photo is going to be used again as a pug but also will be placed inside the contents page to indicated the page for the posters, i like this photo because of the faces and the emotions that are shown on the models faces, it gives of a hint seriousness as well as propelling a felling of seriousness. this photo was taken in ryans music room 

I will be use-ing this photo in the DPS because this one photo has the whole band in the picture looking as if they are ready to play there show, another reason i have chosen this photo is because of the light that is pouring through the window in the back which give the photo its own natural filter. this photo was taken in the back of ryans dads van 

this photo is going to be used for the front cover of my magazine, this particular photo is one of my favourite  best of the power behind it,  it gives of a sense of anger and straining which is what the music is about. not only this but the fact that the models mouth is open which indicates that he is shouting which again is linked to the band , this photo was taken in ryans music room.

this photo will be used my contents page back ground, i like this photo because the light coming from the end of the alley which gives a nice effect to the photo.

Rejection 

i was planning to use this as a puff on the contents page but then i relised that the photo itself could't been drawn into the magazine and fit well with no meaning behind the photo

I have decided not to use this particular photo because firstly it was taken on a slant but not only that, the light coming from the end of the alley way is to bright which takes the eye of the model on onto the end of the tunnel, which is not i want to happen.

This photo will not be put into the magazine because it was a shock and quick snap which went wrong because of the model was not ready for me to take the picture.

Links To Our Flickr Accounts- Luke Ford

Lukes Flickr Page - http://www.flickr.com/photos/87743073@N05/

"Feel free to comment, and share photos from our Flickr page but please don't use any of them without our permission"

Masthead Luke Ford

By changing the "a" at the start of Anchor to a capital it makes the mast head look more presentable. The colour of this masthead can be changed depending on the house style and colour schemes used by each of us for our individual magazines, for example I intend to use a Red, Black and White colour scheme for my magazine and by changing the colour of the masthead to red it will enhance the cover as well as still being recognizable to the consumer.
Below are two Kerrang magazines which are easily recognizable which have different coloured mastheads.

The JPEG of an anchor that has been included could be used inside the magazine, similar to how "Q" use there logo. For example we could judge new albums or singles using mini anchors out of 5, or we could give albums that we find good an anchor and give bad albums a broken anchor or something similar, such as a sinking ship.

Institutions and Audiences - Luke Ford

Since our magazine is similar in content and aesthetics to magazines such as Kerrang and Q I decided to research which institution publishes them.

I discovered that the least appropriate publishing company would be Bauer Media. Bauer Media publish many magazines including FHM, RIDE and Empire. The main reason why we wouldn't use Bauer is because they already publish magazines which are very similar to our magazine. We need to find a magazine publisher that doesn't have any pop punk/indie rock magazines. The best publisher I could find would be Future, this is because they have no music magazines that are focussed on this genre of music. They have many purely musical based magazines such as Total Guitar and classic rock but none that would be appropriate to our target market. Future are quite a large publishing company which publish a large variety of magazines such as cycling magazines, craft magazines and gaming magazines. This gives us the added advantage that they already have a large quantity of people who buy magazines published by them.
On future publishings website it is stated that they attract over 50 million Unique visitors online per month. Most magazines also have websites to go with their brand and if we created a magazine and had it included on futures page we would be able to enhance our amount of readers dependant on their choice of magazine genre.

Target Audience Survey Analysis- Luke Ford

Target Audience Survey

Conor Drury, Kim Potter, Luke Ford

1. Are you Male/Female 

2. Age? …................

3. Which of these names do you prefer for a music magazine? MSQRD, VANG, Pyramid, 369, Anchor. Or could you suggest any? …...................................................................................

4. What would you like to see in a music magazine? Interviews, Posters, Freebees, Other (If so, please state) …...............................................................

5. Do you buy many music magazines already? Kerrang, NME, Q, Total Guitar, Other (Please state)

…................................................................

6. What type of Indie music do you listen to? …...................................................

7. How often do you purchase music magazines?
Weekly Monthly Every Few Months Yearly Less Than Yearly Not At All

8. How much would you spend on a Music Magazine? £1-£3 £3-£5 £5-£6 More

9. How often do you go to live Gigs/Festivals? Not At All All The Time Hardly Ever A Few Times A Year

10. What sort of Freebees, if any, would you like included? Posters/CD's/Free Downloads/Other (Please specify if other) …................................................

11. What kind of existing bands do you like already? …..............................................................

12. Would you enter any competitions inside a music magazine? YES/NO

13. Would prefer to read about upcoming, existing bands/artists or both? Upcoming/Existing/Both

14. Would you want to learn information about upcoming gigs and music events from our magazine? Yes/No

“Thank You For Your Time, Please Hand Back ASAP To Either Conor, Luke or Kim"

male 15
female 15

age
15    %3  
16    %30
17    %37
18    %30
19     %0

name 
msqrd     %4
vang      %3
pryamid    %13
369    %20
anchor    %50

music magazine 
kerrang    %33
nme       %33
Q       %17
total guitar    %17

how often?   
weekly      %27
monthly     %47
every month    %23
yearly    %0
less than yearly    % 3
not at all   % 0

price
1-3    %27
3-5    %63
5-6    %10

gig 
not at all %23
all the time     %33
hardly     %17
fewtimes a year    %27

freebies
posters    %40
cd    %33
free downloads    %27

competitions 
yes    %70
no      %30

bands 
upcoming %13
existing %27
both   %60

gig notices 
yes    %67
no    %33

The majority of the people who filled in our questionnaire were between the ages of 16 and 18, which is convenient as our target audience is of this age, so we received feedback from ages that we are aiming our magazine at, which means our data collected would be relevant to our magazine.

Even though we were planning on calling our magazine “pyramid”, from the feedback we received, we are now more likely to give our magazine the name of “anchor” as that was the most popular choice from the questionnaire, so therefore if we decide to give our magazine the name “anchor” it may be more popular than if we called our magazine any of the other suggestions, we could also create a slogan linked to our magazine and the name, like Kerrang's slogan is “where life is loud”.

Kerrang and NME are the two magazines most bought by the participants of our questionnaire, so as we've already looked at and analysed some Kerrang and NME magazines we have an idea of the kind of layouts they use in articles, and kind of language they use within the articles, we are also aware of the contents of these magazines and the music they concentrate on. These magazines the same type of music we are going to concentrate on in our magazine. 

The majority of people asked would prefer the magazine to be monthly, this would mean that we may sell more of our magazines as people would only have to pay for it once a month rather than weekly, which could become quite expensive for people, so having a monthly magazine could result in having more customers buying it regularly or even subscribe to our magazine instead of just purchasing it every now and then, which people may be more likely to do with a weekly magazine, also, this could mean we would be able to spend more producing them as they would only need to be printed monthly rather than a new issue every week. 

Our magazine would hopefully be priced between £1-£5, as not many people seem to be willing to pay more than £5, this means that we would have to try and produce our magazines cheaply enough, to sell at £5 or less, but them still be of good quality, as we probably wouldn't sell enough if it was priced over £5.

People seem to want to receive freebies, but the choice of what people want is quite spread out between posters, CD’s and downloads, to accommodate for the wants of all 3 of these we could possibly include different freebies in different issues, such as in one issue we could include a free download and in another, free posters. This would also mean that we have a variety of things to include with our magazine, rather than including the same thing in every issue, which readers may get bored of.