As Luke and I both thought the other masthead didn't look aesthetically pleasing on the cover of our magazine drafts we decided to adapt one of Luke's previous designs to create our final masthead. Firstly we moved the anchor from over the text to behind the text and also changed the placement to the end of the masthead. This allows you to easily read that the magazine is called Anchor. Secondly we changed the colour of the masthead and the colour of the background, we did this because the focus group said they would prefer a Red, Black and White house style. The white on black makes the masthead look more prominent and stand out more than the dark grey of the previous design. Finally we changed the font, this is because the font used in the previous design looked too professional. Our results when we posted this on my flickr page were more positive than the previous design.

When developing our final masthead we decided to design it so that the colour of the text could be changed without the masthead looking "Tacky" and Unprofessional. We also designed it so the block of colour behind the text could be removed, similar to the two Kerrang covers above.


No comments:
Post a Comment