Institutions and Audiences - Luke Ford

Since our magazine is similar in content and aesthetics to magazines such as Kerrang and Q I decided to research which institution publishes them.

I discovered that the least appropriate publishing company would be Bauer Media. Bauer Media publish many magazines including FHM, RIDE and Empire. The main reason why we wouldn't use Bauer is because they already publish magazines which are very similar to our magazine. We need to find a magazine publisher that doesn't have any pop punk/indie rock magazines. The best publisher I could find would be Future, this is because they have no music magazines that are focussed on this genre of music. They have many purely musical based magazines such as Total Guitar and classic rock but none that would be appropriate to our target market. Future are quite a large publishing company which publish a large variety of magazines such as cycling magazines, craft magazines and gaming magazines. This gives us the added advantage that they already have a large quantity of people who buy magazines published by them.
On future publishings website it is stated that they attract over 50 million Unique visitors online per month. Most magazines also have websites to go with their brand and if we created a magazine and had it included on futures page we would be able to enhance our amount of readers dependant on their choice of magazine genre.